“Feature Factory” is a derogatory term used to describe a business that is more concerned about shipping features than it is about delivering value. In reality, most organizations fall into the trap of churning out features every now and again, but there are ways to deal with this and make things better.Continue reading
I’ve been in product management for too many years to mention, and I have never completed a Computer Science degree, and I have no technology certifications. In many organizations, they will only hire Computer Science graduates, but I’m here to tell you that many organizations do not need this, and you can happily make a career in product management without one. However, you should know the basic technical concepts at play with software products.Continue reading
Every new thing that is created, whether it is a technology or a new product feature, at the time of introduction, brought with it a set of downsides that never existed before. Introducing a new product tier might cannibalize existing tiers, or ‘optimizing’ a sign up flow might increase drop outs. There's always a risk we need to be wary of.Continue reading
Customers leave you for a variety of reasons, and sometimes you can’t do anything about it. It’s just time for them to move on. Their lives have changed, their needs have changed, and their circumstances have changed. However, there are times when you can do something to keep them onboard. The question is what can you do?Continue reading
When you're first starting out on a journey towards a new career, you look to find the organizations who have the best reputation for teaching people the core skills of a role.
In the world of product management, I think it's Product School who have the biggest reputation in this regard.Continue reading
Working away from the office has become the default for many people and as a result, we’ve need to question how we need to change how we act in order to stay visible with our teams and our leaders. How do people know that I’m working? How do I know when opportunities are around the corner? Is it possible to actually work my way up when I’m not around others day-to-day?Continue reading
In product management you make many, many decisions, each and every day. What will be prioritized next? What will we take from this latest piece of data? Why has this customer asked for this feature? With each decision, we bring to it all the biases that we have about the way the world works, so its worth us understanding what might be swaying us in one direction over another.Continue reading
When you want to break into a new career, it can seem daunting. How do you get a job in something you don't have experience of? When it comes to product management, you can't transition overnight, but you can set a plan and take some steps to help you on your way to the product career of your dreams.Continue reading
A stakeholder is anyone who has an interest or is involved in a product, and often they are the people who are asking you to do things with your product. Sometimes you'll not be in a position to do what they ask, so you'll need to say no. The question is, how do you say no?Continue reading
The wireframe. A low fidelity visual guide to what an app screen or webpage is going to look like, and they are used in the idea and testing phases of a piece of work in order to get across how something might look or interact. They’re a great tool for product managers to get thoughts across in a simple way.Continue reading
The BARC Research and Eckerson Group Study found that in the years to come, 69% of companies will increase their usage of analytics tools.
As product people, we’re always trying to determine what we need to build next in order to deliver the greatest bit of value to our organizations, so having a range of analytics tools available will allow us to focus our energies in the right place.
The question is, which tools should we be using?Continue reading
The roadmap. The one document that is intended to bring to life all the work that the product manager does. The thing that shows anyone who’s interested in what the business will be working on in the future, where the focus will be, and when the request they made will finally make its way into production.
The 2019 Product Management Festival survey found that product roadmapping was a top priority for 62% of respondents, double that of market and product research, so it’s key to the success of all product managers.Continue reading